The goal is to write shorter and better. People deserve value from every character.
I am learning to embrace this. Everyone loves to hear themselves speak. To get maximum impact, make it short and sweet, then drop a hook to their issue/interest.
Then let them take over. They will think you are brilliant and you will have better chance of getting what you want.
I hope to follow the brevity principle in this blog.
(Can you make this post shorter while maintaining its integrity? Let me know)